There are a number of reasons that contests should figure high in a marketing strategy, especially a marketing strategy where social media is being targeted. However, one should have a contest with really good prizes, one that most people will want to take part in, just for the sake of the prize. An example perhaps is a ps4 giveaway contest. This is sure to draw and flock most people to the site, regardless of age, sex, race, nationality or culture.
These contests are great to help increase your fan base. The power of promotion is immense and when there is a basic enter to win sweepstakes, most people will want to be a part of it as they have nothing to lose.
Contests help the business to engage with the audience. It helps the business to deepen the connection with the audience and the audience to know more about the business, the other products and the services offered as well. A user generated content promotion helps to increase this engagement even more than other contests. Everyone wants to compete as that is the natural instinct of all people and in addition to it, such contests will only help a person get their opportunity to get their 15 minutes of fame. If this is coupled with a fabulous prize such as a ps4 giveaway contest, there is no way this marketing strategy can go south.
Contests help the business to collect a lot of information about the person. Thus the business will get to know a lot of personal information about those who are part of the contest and who will ultimately be their potential customers and will be their repeat customers as well. It will help the business know the age, sex, demographics, educational qualifications and other segmenting which will be useful for the business.